Drinking in America: A History
Mark Edward Lender & James Kirby
Martin
A social history of American alcohol
consumption, showing that in the premodern era drinking was
universal, accepted, and socially integrated in the US, but
that social changes at the turn of the eighteenth century
ushered in an era of unregulated drinking that presaged the
rise of the Temperance Movement. The Temperance Movement,
in turn, was not opposed to the modern disease movement,
but was actually its precursor.
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Craze: Gin and Debauchery in an Age
of Reason
Jessica Warner
Jessica
Warner here deals with the original "drug craze" -
gin in early-eighteenth-century London. Gin was a cheap,
mass-produced form of alcohol imported to England from the
continent that became immediately popular in some working-class
districts of London. As depicted in the famous Hogarth painting, "Gin
Lane," this led to ceaseless drunkenness, brawling,
child neglect, prostitution, etc. Sound familiar? Like opium,
heroin, marijuana, crack, etc., gin became identified with
out-of-control behavior among society's dispossessed. Warner
makes clear the social meanings of gin, its consumption by
those in lower British social brackets, and the view of this
by the guardians of social control, who wanted less drunkenness
to guarantee a hard-working labor force. Although Craze is
full of social data, the reader remains to choose among three
possible hypotheses: (1) gin really led to widespread debauchery
and ruin in the lives of gin drinkers, (2) the drunkenness
so vividly depicted by social reformers existed mainly in
the perceptions of disapproving upper-class English, (3)
the working class was intentionally thumbing its nose at
upper-class blue noses by drinking gin and getting/ acting
drunk. How one views the entire (brief) episode can be critical
for one's approach to drug/alcohol control policy. In a relatively
short period, in any case, the gin craze ran its course,
and gin consumption either disappeared as a major social
phenomenon, or was integrated into the English drinking scene.
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